About us

Vivarang is a heartfelt effort to promote, preserve, and rejuvenate India’s dying art forms, giving them a contemporary expression while honoring their timeless roots. We believe that handmade is not just a process, but a legacy — one that deserves to be celebrated, sustained, and shared with the world.

For over 11 years, Vivarang has been a trusted online store based out of Hyderabad, working closely with skilled artisans and weavers across Bengal, Bihar, Gujarat, Maharashtra, Madhya Pradesh, Telangana, Andhra Pradesh, Uttar Pradesh, and Rajasthan. Together, they create magic with their hands — each piece reflecting generations of knowledge, culture, and craftsmanship.

Art Forms We Support

We proudly work with and promote a wide spectrum of Indian textile and folk art traditions, including:

Kantha, Nakshi Kantha, Madhubani, Maheshwari, Kutchwork, Shibori, Pattachitra, Ikat, Warli, Pichwai, Chikankari, Ajrakh, Handblock Printing, Bhujodi, Batik, and Kalamkari.

Every creation at Vivarang is a bridge between heritage and modern living, designed for those who value authenticity, craftsmanship, and conscious fashion.

Our Purpose

Our mission is to empower artisans, keep traditional skills alive, and bring handmade Indian artistry into contemporary lifestyles — ethically, respectfully, and sustainably.

The Founder

Vivarang is the passion and brainchild of Ms. Tarang Indrayan Vaish, a true lover of everything handmade. Her unwavering dedication to authentic artistry and artisan welfare has shaped Vivarang into a platform that champions craftsmanship over mass production.

Recognition

Our work and commitment to Indian handlooms and art forms have been acknowledged and appreciated by Mr. Amitabh Bachchan, reinforcing our belief that meaningful work rooted in culture always finds its voice.



Read our story of learning and growth @ 
https://thestoryexchange.org/she-saw-opportunity-in-a-single-handmade-textile/


Hear our story @  https://youtu.be/oE5uMj-ZMRA?feature=shared


At Vivarang, every piece tells a story — of hands that craft, traditions that endure, and a future where heritage continues to thrive.

In India's land of ancient craft, Where threads and colors blend and match, There's Vivarang, a platform bright, That brings to you a rainbow light.

Handwoven fabrics, made with care, By artisans who proudly share Their skill and artistry, unique, Their heritage, so rich and sleek.

Jewelry, clothing, gifts galore, With patterns, hues that will adore Your senses, with each piece of art, A blend of tradition and modern heart.

Vivarang's mission, fair and true, Is to uplift artisans anew, To honor their craft, and pave the way, For a brighter, more sustainable day.

So come, explore this vibrant place, And find treasures that leave a trace, Of beauty, culture, and harmony, In each Vivarang's masterpiece.

 

You can reach us @

Call/WhatsApp  :  +919550289380
Email                :  info@vivarang.com                                                                                                                                              vivarangindia@gmail.com