Phad painting or phad is a style religious folk/scroll painting, practiced in Rajasthan state of India. This style of painting is traditionally done on a long piece of cloth or canvas, known as phad. The narratives of the folk deities of Rajasthan, mostly are depicted on the phads. The phads of Pabuji are normally about 15 feet in length, while the phads of Devnarayan are normally about 30 feet long.
Created as travelling or mobile temples, these traditional paintings were carried by priest-singers of the Rabari tribe, called Bhopas and Bhopis, who would sing and perform stories of their local deities - Devnarayanji (a reincarnation of Vishnu) and Pabuji (a local hero). The Phad painting would be unrolled, or unfolded after sunset, and the performance in front of village members, would last into the night. This is perhaps why the paintings are called ‘Phad’, which means ‘fold’ in the local dialect.